Thumbnail Drives as a Marketing Tool

By Deane Barker on June 24, 2003

Apparently Lexus is sending prospective customers thumbdrives with a marketing presentation on them. This is a natural progression: from printed matter, to CDs, to flash memory.

The beauty of it is that anyone can do it — it’s not hard to develop a standalone multi-media app in Flash, or a PowerPoint show, or even a compiled Web app. Stuff an autorun file in there and you suddenly look all professional.