By Deane Barker on August 31, 2004

Offline Brands Turning to “Advergaming”: You know all those little Flash-based games we play that advertise something or other? Like, the Orbitz ad games, for instance? They have a name: advergaming.

Already, offline brands including Jack Daniels, Quaker Mills and Nabisco have all experimented with online, brand-integrated games, and several more advertisers are preparing to do the same in the near future — including Paramount Pictures and Nike.

There are companies that specialize in making these little timewasters. There’s even a book on it. Go figure.