When To Send That Email

By Deane Barker on August 16, 2004

<a title=”The New York Times > Business > Media & Advertising > DRILLING DOWN/E-MAIL DELIVERY: Making It to the In-Box” href=”http://www.nytimes.com/2004/08/09/business/media/09MOSTWANTED.html”>Making It to the In-Box: Some research in the ongoing fight between legitimate email and over-zealous spam filters.

Return Path, an e-mail forwarding service, has analyzed the results of more than 16,000 of its clients’ campaigns (mailings that people actually wanted, like sales notices) to see how many of the messages were stopped by spam blockers or filed into spam folders. The results? Mass messages sent between 10 a.m. and 2 p.m. on Saturday and Sunday are almost 10 percent less likely to reach their intended recipient.

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