“Don’t Make Me Think”

By Deane Barker on October 11, 2002

If you’ve ever been impressed with your ability to make elaborate, content-rich Web sites, here’s a good, solid kick in the teeth for you. Steve Krug’s book, “Don’t Make Me Think” is well-known in Web usability circles and in the sample chapter provided here — How we really use the Web — he makes the argument that Web sites are essentially billboards zooming past the user at 60 miles-per-hour. Web designers tend to have unrealitic expectations about what users care about and what they’ll spend time doing at a given Web site. This chapter is a big reality check.