Earlier this week, Google announced they were purchasing Picasa, the excellent photo organization program. Well, now they’re giving it away. If you are still looking for a good (and free) way to organize your pile of digital photos go get it. It has a great interface and does most of what Photoshop Album does. Actually, looking at the interface makes me wonder how this is not an OS X app.
I see a couple of things happening here. First, Google will probably tie this into the next version of blogger which they also own. No doubt posting to your blogger account will be a standard option in the next version of Picasa. Secondly, they are using that same user base to increase sales of the next version of Picasa which I believe is already under development. Works for drug dealers. Give em’ a little for free and wait for them to pay when they want more.
Go give it a try. You won’t be disappointed.