I’m writing this from the second floor of the Apple store on Michigan Avenue in downtown Chicago. We spent the day with the guys from 37 Signals at The Building of Basecamp Workshop. I’m on a little iMac, and I have to admit it’s impressive…the store, I mean.
Everything is clear Lucite, bleached wood, and concrete. Even the stairs are translucent plastic of some kind. I gotta say — Apple has a thing for style. There’s a forty seat movie theater up here, but I have no idea what it’s for.
I just called Rob and left him a message that I was standing in his own, personal Nirvana. I better get out of here, actually, because some of these machines are looking really nice (but how do you live without a scroll wheel?!).
The iMac I’m on has a little camera on top of it, and it’s displaying real-time video of me, but I can’t figure out how to get it to take a picture. You’ll just have to take my word for it that I’m actually here.
Joe and I have a pizza waiting for us at the Pizzaria Uno on Wabash and Ohio. Gotta run.