SForce and a New Industry

By Deane Barker on June 17, 2003

Customer Poaching: That SForce app that we wrote about a few weeks ago is going to lead the charge to a new industry niche, I think.

Boston-based Salesnet will announce Wireless CRM Instant Messaging, adding instant messaging capabilities to its Salesnet Wireless service. Users, mostly field sales representatives, would be able to query their Salesnet databases using whatever IM client they had on their wireless devices, accessing information in a menu-driven environment. Availability is targeted for the end of next quarter.

Other companies are already lining up to support the venture with add-ons.