Gateway Buys eMachines

By Deane Barker on January 30, 2004

Gateway shares climb on eMachines purchase : I think Dell will follow suit here, in an effort to get in retail shelves.

The deal would allow Gateway (GTW: up $0.49 to $4.58, Research, Estimates), which sells PCs in cartons with cow-like markings through its own stores and the Internet, to sell PCs at retailers such as Best Buy Co. under the eMachines brand, competing on the shelves against No. 1 PC maker HP.

And the “I could have bought at $2” refrain continues: trading at $4.58 today.