When Predictions Become Pipe Dreams

By Deane Barker on January 21, 2004

Web Content Management: 10 Predictions for 2004: As much as I respect Gerry McGovern, this is more of a pipe dream list than a set of predictions. I predict we’ll end 2004 roughly at the same place we ended 2003.

Finally, content gets taken seriously in 2004. Management will start thinking about content in a whole new way. Content will emerge as a strategic asset. Better organizations will begin to identify processes that will ensure the creation of high-quality content and reduce the creation of poor-quality content.