Shareware Amateurs vs. Shareware Professionals: A simply fantastic article about how to make money with shareware.
“…whereas the amateur typically stops after the first [release], the professional understands that this is just the beginning. Let’s say they each release products that initially generate $100 per month in sales. The amateur will often conclude that the product is a failure, perhaps make a few minor revisions that don’t help much, and then move onto the next product. But the professional says, ‘How can I get to $200 per month?’”
Towards the end the author veers into Tony Robbins personal development territory, but it gets you to think about how much personal and pyschological factors play into the software business.
How much great software is the world missing out on because some talented developer doesn’t have the self-discipline to market it well? On the flip side of the coin, how much mediorce software do we use just because someone had the persistance to get behind it and push in a systematic, well-thought out way?
I won’t name any names here.