Bad Web Presence Case Study

By Deane Barker on January 9, 2004

Charity Begins at Home. It Can End Online: Here’s a fascinating story of incredible Web incompetence. A journalist tried to donate to the Cousteau Society but was thwarted at every turn by an abandoned site, a Flash site invisible to search engines (the link above), and an email delivery issue.

Why did I get no response to my e-mail? “E-mail is routed through France. That one went to the Paris office. The one person who picks up all the e-mail is the Webmaster,” she told me. “He’s supposed to forward anything in English to me. But he just left for the Red Sea expedition.”

Bad design often has financial consequences.