How To Create An Editorial Process To Publish Web Content: Tim Slavin has written an excellent article about the editorial process that should be behind every Web site. As developers and designers, we tend to gravitate towards publishing and presenting content. Throw in the some writers and you get someone to produce the content. But who manages the process from 50,000 feet and makes sure that everything is getting done when it should?
The editorial calendar is the heart of any successful publishing process. Without it, content publishing online and offline is guaranteed to be random in terms of what readers want to read, full of gaps (content doesn’t get published because some pieces take longer than needed and backup pieces are not in the pipeline), and poor quality.