In Defense of Google

By Deane Barker on December 11, 2003

Google Sniping Inappropriate, Ungrateful: This is really refreshing — a spirited defense of Google. Google has done really great work for everyone, and we tend to look at it as a public service, like Google owes us all something. We whine and complain about algorithm shuffling like we have a say, and like Google isn’t actually a private company. It gets a little tiring after a while.

Itemize the various means of inexpensive promotion you’ve been handed over the years outside of Google results, and ask yourself whether you’d have been so lazy about converting all those prospective customers into an ongoing revenue stream if you hadn’t been getting so much traffic so easily from the mighty SE-du-jour. To the publisher who’s lost all their rankings for erotic content: don’t people still find you through Google Groups? Have you ever thought of thanking Google for essentially rescuing that and keeping it going as a public service?