Google Bombing

By Deane Barker on December 8, 2003

Foes of Bush Enlist Google to Make Point: Search Google for miserable failure. I had no idea you could do this.

Google executives say they have no corporate opinion of the Bush presidency. Instead, the episode is another example of a form of cyber-graffiti known as “Google bombing.”

It is a group prank. If enough Web pages link a certain Web page to a phrase, the Google search engine will start to associate that page with the phrase — even if, as in the case of Mr. Bush’s official biography, the phrase does not occur on the destination Web site.