iPod Battery Crusade

By Deane Barker on November 27, 2003

iPod’s ‘dirty secret’ wins Web fans

Brothers Casey and Van Neistat, who collaborate on video projects using Mac editing software, said they were told by a technical support representative at Apple Computer that the cost to replace the dead battery in an 18-month-old iPod would be $255 — comparable to the cost of a new device. Irked at what seemed to be the early obsolescence of the music player, the brothers trekked around New York City stenciling the words “iPod’s unreplaceable battery lasts only 18 months” on all the iPod posters they could find.

Sadly, it turns out they were wrong. Boing Boing learned that they information they got from tech support wasn’t correct.