Surprise! We Don’t Want to Give Out Our Email

By Deane Barker on November 18, 2003

Survey: Spam Fears Affect Loyalty Marketing: I can’t say I’m terrifically shocked by this. I usually give them a fake address — something at Mailinator.

Fear of spam is stopping consumers from providing e-mail addresses for loyalty programs in which they wish to participate, making it difficult for marketers to accommodate consumers who wish to redeem loyalty programs online, according to research released last week from Maritz Loyalty Marketing.

Maritz also found that loyalty marketers now offer additional rewards to coax consumers into providing their e-mail addresses.

I’ve noticed, too, that when people enter comments on this site, they often use an address designed to track where spam is coming from. One guy always enters his email in comments as “gadgetopia@[his domain name].com.”