Television Advertising Complaints Reports: A few months back, some people took Apple to task over the speed claims of the new G5 saying the tests were rigged in Apple’s favor. Well, the U.K.’s Independent Television Commission just banned the G5 ads from airing in the U.K. over the same point of contention.
“The ITC considered that there was insufficient evidence to support the claim ‘world’s fastest, most powerful personal computer’. Furthermore, it shared one viewer’s doubt that the claim could be substantiated at all because, as evidence for and against the claim had shown, computers were constantly being updated and had many different applications and benchmarks. It reminded the BACC of the importance to obtain solid evidence for such absolute claims. It judged that the advertising was misleading and required that it should not be re-shown in its current form.”