Big Media: Stage Two and Holding

By Deane Barker on November 10, 2003

Digital Assets: I agree with this guy’s theory. Big Media will eventually understand that they just can’t sue everyone. You can’t stick toothpaste back in the tube, and there’s no way to stop file sharing. The content distribution model has fundamentally changed, and Big Media’s business model will have to change too.

“I believe that any industry that is seeing a move of their intellectual assets to a digital medium will go through four basic stages: ignorance, panic, protection and litigation, quiet acceptance. This was the case with software in the 80s and 90s, is currently the case with music, and will soon be the case with movies. I suspect that other industries like the professional photography market are facing similar issues currently or have in the past.”