Google Protected Over Algorithm Changes

By Deane Barker on May 30, 2003

Judge dismisses suit against Google: I’ve been following this case for a while. This is where a company sued Google because the search engine shuffled their algorithm which dropped this company off the front page and caused them considerable loss of business. The company — SearchKing of Oklahoma City — claimed Google did it to retaliate for SearchKing’s offering of Google-optimization services.

The judge dismissed the case on the grounds that Google’s formula for calculating the popularity of a Web page, or “PageRank,” constitutes opinions protected by the First Amendment. … “PageRanks are opinions — opinions of the significance of particular Web sites as they correspond to a search query,” […]