Can You Say [Phrase] in E-Mail?: Interesting article that boils down to “how do I beat spam filters when I send…” spam? The article makes all the right noises about using opt-in lists and everything, but in the end, the entire thing is a discussion about getting around filtering.
“Every once in a while, a certain discussion arises in the ClickZ offices. It always leaves me dissatisfied. The conversation starts like this: ‘I’m thinking about [insert phrase here] for a headline. Do you think that would make it past spam filters?’”