Google Keywords Under Fire

By Deane Barker on October 25, 2003

Handbag maker Vuitton sues Google: Google is on the hot seat in France over its keyword advertising program. This is the third French lawsuit this year about the same issue.

“But Google also posts links to companies and organizations that have paid to be associated with certain keywords — even if they are trademarks belonging to somebody else.

For example, Google users typing ‘Bourse des Vols’ or ‘Bourse des Voyages’ — trademarks for two French travel firms — were offered links to rival companies including low-cost airline EasyJet.”