Apple and Pepsi are teaming up with a new promotion:
Apple and Pepsi-Cola North America today announced a historic promotion to legally give away 100 million free songs to Macï¿½ and Windows PC users from Appleï¿½s iTunesï¿½ Music Store. Beginning February 1, 100 million winning codes will be randomly seeded in 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes will be redeemable for a free song from the iTunes Music Store. Winners will simply go to Appleï¿½s iTunes Music Store (www.iTunes.com), enter the code found under the bottle cap and choose any 99 cent song from the online storeï¿½s vast catalog of over 400,000 songs. The Pepsi iTunes promotion will kick-off with a Super Bowl ad on February 1, 2004, and will run until March 31, 2004.
Just an example of how technology and the Internet have become a part of our lives. I remember when I was a kid, the soft drink promotion winners got their prizes by taking the bottle cap back to the store. Now you go to the Internet to do it.