DJ Spam

By Deane Barker on October 13, 2003

Exiled Spam King’s Go-Go Life: Sanford Wallace was the king of spam. He built an empire called Cyber Promotions that was sued by about every company on Earth. I wanted to provide some links to demonstrate his notoriety, but I was overwhelmed — Wired has had 34 stories about him over the years, has had 79.

Suffice it to say that he was the pioneer of spam — the original that ushered in the current deluge of imitators. Wallace was sued by AOL, Microsoft, AGIS — you name the company, they sued him.

It turns out, however, that he’s renounced his spam past and bought a nightclub. He can be found spinning tracks in the Northeast.

“Wallace bought Plum Crazy in early 2002 from friend and former spamming partner Walt Rines. The club draws customers from all over northern New England. It occupies space formerly used by a Chinese restaurant on a highway just outside Rochester, population 28,461.

Few patrons of Plum Crazy, however, know about Wallace’s history as one of the Internet’s most notorious spammers. ‘I try to keep it separate,” said Wallace, now in his mid-thirties. “A lot of people misunderstand my past.’”