How to Speed RSS Adoption

By Deane Barker on October 10, 2003

One Way to Take Aggregators Mainstream: Some great thoughts about RSS aggregator adoption.

“I think some of this can come from libraries, much the way we teach internet classes now. I mean, seriously – who exactly do you think is going to introduce aggregators to the public at large? If there was an easy-to-use aggregator, subscribing to sites was easier, more sites provided RSS feeds, and we came up with a usable alternative to a button that says ‘XML,’ I can see where a library might pre-populate it with local feeds from the library itself along with other local, relevant agencies.”

In my mind, NewsGator would be the easiest aggregator to get adopted in the enterprise. Outlook is so native to companies, and it’s so easy to use, it’s a natural choice to introduce a new technology.