AOL Pushes Limits of Web Ads

By Deane Barker on October 10, 2003

AOL Tests TV Ads in AIM: The convergence of all things annoying.

“In the latest instance of instant messaging meeting marketing, America Online plans to begin testing television-like streaming advertisements that will run within its AOL Instant Messenger (AIM) IM client.

The TV-length commercials, slated for launch next month, will include audio and video that begin automatically when the ad begins playing.”

Via Marketing Wonk which had this to say:

“Many once thought the pop-up ad and the IM message were the pinnacle of annoying Internet intrusions, even edging out audio and video ads that suddenly started blaring while reading the news. But the innovative souls at AOL have managed to combine all three in a nightmare ad format to be launched next month: the popping video IM ad.”