MSN and LookSmart: A Couple No More

By Deane Barker on October 6, 2003

LookSmart says losing key Microsoft MSN deal: LookSmart and MSN are going their separate ways, much to the detriment of LookSmart.

“LookSmart said Microsoft chose not to renew its distribution and licensing deal with the company, which is best known for its paid-listing services that allow advertisers to pay to have more of their Web pages included in Internet searches.

‘LookSmart’s business and financial results will be materially and adversely affected following the end of the MSN relationship,’ LookSmart said in a statement. ‘Microsoft accounted for approximately 65% of listings revenues, and all of LookSmart’s licensing revenue in the second quarter of 2003.’”