Geeky Microsoft wants a TV makeover: Apple has always been very strong with product placement, and now Microsoft wants the same thing.
“Microsoft is promoting its Windows products on popular TV shows like Fox’s ‘24’ and HBO’s ‘The Wire,’ airing this fall, as part of the software company’s push to transform the PC’s image from ‘geek to sleek.’ […]
The campaign is part of a push from Microsoft executive Jim Allchin called ‘cool form factor,’ which charges the marketing group with buffing the PC’s image to a hip shine among consumers…”
It’s funny that they mention “24” because during the first season, a big deal was made about the fact that everyone used a Mac except one character, who used a Dell (presumably running Windows). Dave will be happy to know the following.
“The traitor’s identity was a revelation that took most viewers by surprise, but not those who had spotted the producers’ new device to denote villainy in the shady world of spies: The baddies use computers running Microsoft Windows; the good guys use Macs.”
Apple’s product placement is so legendary, I can remember three right off the top of my head: Denzel Washington in “Courage Under Fire” (this would have been Army issue, even), Tom Cruise in “Mission: Impossible”, and Jeff Goldblum in “Independence Day.” (Something of a sad commentary about my taste in movies, I know.)
Apple is so proud of this, that they have a page just for it on their site, complete with a list of films and TV shows.
In my opinion, Apple has been so successful because Macs are counter-culture by virtue of their market share. Media is always looking for something different. If Macs suddenly became the standard that Windows is, then Windows would be the hip, different thing to stick in front of the camera.