Adobe Systems Incorporated Terms of Use

By Deane Barker on April 3, 2003

Adobe Systems Incorporated Terms of Use: When I was writing about the photographer who photoshopped his way out of a job, I remembered something about using Photoshop as a verb. I went back to Adobe’s site, got sidetracked by Encore for a second, then found this:

“The Photoshop trademark must never be used as a common verb or as a noun. … or as a slang term.

CORRECT: The image was enhanced using Adobe Photoshop software.

INCORRECT: The image was photoshopped. “

If you ask me, the use of “photoshop” as a verb has done nothing but acknowledge Adobe as the leader in the market. When your product gets “verbed,” you’re doing something right.