Apple Computer History Weblog : Who Killed Apple Computer?: An interesting post from an ex-marketing director at Apple. He lambasts the company that everyone holds to believe is the symbol of everything right and good in the computer industry.
“I did it. I killed Apple Computer.
Of course you helped too, if you worked there. Sure, we were assisted by a number of feckless executives, and by venal behavior at Microsoft. But more than anything else, Apple — the old Apple we knew and loved, the one we’re celebrating here — was destroyed by its own diseased and dysfunctional culture.
By the time Steve Jobs returned to the scene, very little could be saved. I salute him for what he accomplished; I don’t think anyone else on this Earth could have pulled it off. And maybe the new Apple he’s building will someday have the same authority and heft as the old one. But let’s not lose sight of the fact that he had to burn the old company to the ground in order to salvage something viable out of it.”