AIM This Story

By Deane Barker on September 10, 2003

‘AIM this story’ on FoxSports has a new feature to make it easy to IM a story to one of your buddies.

“I just learned that has added ‘AIM this story’ links on its story pages (example), right up there with ‘Print this story’ and ‘Email this story’ …

Bravo. That’s a great way to encourage word-of-mouth marketing by the thousands of people who leave Instant Messenger open all day long. Although other sites have been doing this already, FOXSports is the first big-name site that’s jumped on the bandwagon, to my knowledge.”