Grokking CMS

Reflections on what it means to really understand a CMS, down to its bones.

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Towards an Invested Engagement Model

What you want from a contractor is investment. Ironically, the biggest impediment to that is often the parameters of the relationship itself. Some relationships are simply designed to fail.

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Defining Digital Project Scope: What Do You Need?

Someone once told me that a good sales opener is: “What can I help you with?”  Force the prospect to tell you what they need. While pretty good advice, the problem when selling digital services is that a lot of people have only a vague idea of their problem. They have no idea what specific solution […]

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