Grokking CMS

Reflections on what it means to really understand a CMS, down to its bones.

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Towards an Invested Engagement Model

What you want from a contractor is investment. Ironically, the biggest impediment to that is often the parameters of the relationship itself. Some relationships are simply designed to fail.

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Defining Digital Project Scope: What Do You Need?

Someone once told me that a good sales opener is: “What can I help you with?”  Force the prospect to tell you what they need. While pretty good advice, the problem when selling digital services is that a lot of people have only a vague idea of their problem. They have no idea what specific solution […]

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The Page-Based CMS is a Natural Byproduct of the Web

The “page-based CMS” is not a bad thing.  We try to pretend we don’t need to think about pages anymore, but most of the time, attempts to liberate ourselves from the notion of a page is just impractical idealism. Furthermore, the page-based model doesn’t really matter that much, in the big picture. The acknowledgement of […]

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Patterns in URL Redirection After CMS Migrations

After a CMS migration, there’s often a problem of URL redirection.  A lot of our work at Blend is CMS re-platforming, so we often have clients with tens of thousands of existing URLs. When they switch to a new CMS they often change URL schemes, they want to make sure all their old traffic gets […]

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Intelligent Content: A Primer

It’s been a long time since I’ve done a book review, but I really enjoyed this little book (disclaimer: I know two of the authors, and they sent me a copy of it to review). Here’s the key: the book is focused. It knows what it wants to do.  It is — as the title […]

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Proposals Are Like First Dates

True story: some development firms lie through their teeth in proposals. Shocking, I know.  But sometimes the winner of a competitive proposal process is going to be the firm that lies the most convincingly. Of course, they couch it in terms that let them sleep at night, but in the end, they either tell bald-faced lies, or they […]

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What do we call the people we make content for?

What is the name for people who consume content?  We have names for people who create the content — usually “creator” or “editor” — but what do we call the people on the other side?  The people who view/read the content we create and edit? “Visitor”:  This is common, but this presumes someone is going […]

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The Need for Content Operations

We implement content management as a practice.  After 11 years of this, we see the same two patterns over and over again: Organizations not prepared to launch a new CMS because their content is mess Organizations who do not fully use the content management systems they’ve had implemented There are a lot of reasons for […]

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Every Day I Want To Quit Social Media

Every Day I Want To Quit Social Media: This one hit a bit close to home. It’s a heartfelt, emotional piece about the love-hate relationship some people have with social media. There’s absolutely an element of addiction there. I don’t find the information I’m looking for. Desperately, I click back to the tab with the […]

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The Future of Libraries

What Libraries Can (Still) Do:  This is a good discussion about the future of the public library, which echos things I’ve talked about here before. […] librarians will need to cherish their special talent as “stewards” while letting go of the instinct to be “collectors.” Knowledge in physical form needs to be handled carefully, preserved, […]

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