If you got here, then there’s a good chance you attended one of the times I have given this talk. So, thanks for that.
Here are some notes and links.
Content from the Presentation
The five ways projects fail.
The project doesn’t launch.
The project launches but misses its numbers — it goes long on schedule or budget.
The project launches on schedule and under budget, but it doesn’t deliver the return it was supposed to.
The project launches on schedule and under budget, but the end result just doesn’t feel like you thought it would
Five common reasons projects fail.
- Case Study Syndrome
All the things you’re convinced you should be doing because you think everyone else is doing them.
- Development Myopia
Concentration on the development of the website to the exclusion of too much else.
- The Seduction of Control
Fixating on activities that don’t provide value commensurate with cost or schedule, but give us the illusion of control.
- Deus Ex Machina
Expecting that software will solve all of our problems.
- Big Bang Syndrome
Fixating on the launch and not considering the ongoing activities that happen once the site is live.
Five potential solutions.
- Admit to your success model
Ask yourself what needs to happen to make the project worthwhile six months after launch.
- Approach the implementation holistically
Do not concentrate on development. Run your project plan threes months past launch.
- Keep rough edges in context
Put money into things that matter. Don’t sacrifice your schedule and budget on the altar of perfection.
- Approach your CMS as an integration platform
It’s perfectly okay to go outside or around your CMS when necessary.
- Set the stage for incremental improvement
Get your organization to understand that the first iteration is not the last.
Some Links to Things I Talked About
I wrote a book: “Web Content Management: Patterns, Systems, and Best Practices.”
Steven Furtick’s fantastic tweet: One reason we struggle w/ insecurity: we’re comparing our behind the scenes to everyone else’s highlight reel.”
One reason we struggle w/ insecurity: we’re comparing our behind the scenes to everyone else’s highlight reel.
The Wikipedia page on Gossamer, the monster from the Bugs Bunny cartoons.
A bit about George Peppard, on whom my late mother had a raging crush.
- A video of him saying “I love it when a plan comes together.”
- A clip of him in Breakfast at Tiffany’s, which I’m pretty sure was what made my Mom blush like a schoolgirl.
A great article about the pointlessness of dashboards: The Laws of Shitty Dashboards
My article at O’Reilly’s blog: Rationality in CMS Implementation Planning
The T-Shirt for “RMS Titanic Deckchair Rearrangement Officer.”
The clip from Mean Girls of Regina getting hit by the bus.
Joel Spolsky’s article about throwing away existing code: “Things You Should Never Do, Part I“.
Atul Gawande’s article on incrementalism: “The Heroism of Incremental Care.”
Some Posts from this Blog that Relate to the Topic
- Towards an Invested Engagement Model
Find people that can invest in your relationship over the long term,
- The Consultant’s Dilemma
Find people who may not know the answer, but are smart enough to help you find it.
- Proposals are Like First Dates
Even if someone isn’t outright lying in a proposal, they might be entirely honest either.
- Everyone Wants a Number
Pricing development projects is harder than you think.