By Deane Barker on June 23, 2014
Online advertising effectiveness: For large brands, online ads may be worthless: A lot of startlingly honest revelations in here. Turns out that we have no idea if online advertising works, and it probably doesn’t.
[…] if somebody searches for “Amazon, banana slicer,” and clicks on a search ad that pops up right next to his results, chances are he would have made it to Amazon’s site without the extra nudge. Even if he never typed the word Amazon, he still might have gotten to the site through the natural power of search.