Spotting Vendor Influence

By Deane Barker on February 20, 2011

Five signs that vendors influenced an analyst report: Tony Byrne has an insightful list of clues here that may tell you the CMS analysis you’re reading is less than impartial.  Lots of things here that I never considered.

3) When the report employs fake criticism
Analysts often avoid criticizing vendors by listing “challenges” that don’t really matter to customers. Things like lack of visibility in markets that the vendor doesn’t target in the first place, or a perceived lack of marketing acumen. […]

5) When the report avoids taboo topics
In vendor-influenced reports, certain topics become taboo, and therefore go missing. How often do you see criticisms of things like scalability, security, customer support, and ease-of-use?

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