The Latest SEO Strategy: Act Like a Massive Tool

By on November 28, 2010

For DecorMyEyes, Bad Publicity Is a Good Thing: Here’s an infuriating story about how a business owner in New York acts like a massive tool so that people complain about his business on various Web sites.  This results in more inbound links for him, and higher PageRank.  Apparently, it works.

It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

That would sound like schoolyard taunting but for this fact: The post is two years old. Between then and now, hundreds of additional tirades have been tacked to Get Satisfaction, ComplaintsBoard.com, ConsumerAffairs.com and sites like them.

Not only has this heap of grievances failed to deter DecorMyEyes, but as Ms. Rodriguez’s all-too-cursory Google search demonstrated, the company can show up in the most coveted place on the Internet’s most powerful site.

And the New York Times played right into it.  They gave him a link from the article.

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