Jul 11

WOMMA

Word of Mouth Marketing Association — About WOMMA: I didn’t even know such a thing existed.

WOMMA is the official trade association for the word of mouth marketing industry. WOMMA’s mission is to promote and improve word of mouth marketing by…Promoting “best practices” to ensure more effective marketing…Protecting consumers and the industry with strong ethical guidelines…Evangelizing word of mouth as an effective marketing tool…Setting standards to encourage its use

Found via a new book I’m reading: Radically Transparent: Monitoring and Managing Reputations Online

by Deane   July 11, 2008 1:36 AM   |
  tags: 
WOMMA

Comments

by benxamin,   July 11, 2008 9:18 PM  

Yeah, this from back when you couldn't go to a club without paid hipsters being walking infomercials for Budweiser Select and Axe bodyspray. Not that there are any clubs around here...

I wonder if they've learned their lessons with the whole "guidelines" thing or it's just PR so you don't kick their asses too bad when you find out they're being paid?

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