By Deane Barker | May 8, 2008 | 1 Comment
Mamma Mia! Papa John’s raking in the dough online: An entire article on CNN about the apparent explosion of ordering pizza on the Net.
Dominos Pizza Inc., put its own twist on online ordering early this year by introducing a “Pizza Tracker,” which lets customers keep tabs on the progress of their orders. Consumers can find out when their pies are in the oven, when they’re on the way, and even the first name of their delivery person.
It may sound silly, but even though I normally prefer their competitor’s pizza, all of which are available for me to order online, I have ordered more from Domino’s site because of their increasing user-friendliness of the Pizza Tracker. I don’t have to sit and try to remember when I ordered the pie or when it will be delivered because I just have to peek at the tracker for an update.