By Deane Barker on December 15, 2007
Hannah Montana Tickets on Sale! Oops, They’re Gone: Interesting article about the bot war TicketMaster has with scalpers. There’s a program out there called “PurchaseMaster” which is tuned in to TicketMaster’s purchasing process and will start pounding it as soon as tickets go on sale.
What’s interesting is how they get past the captchas.
RMG answered Ticketmaster’s Captchas — the visual puzzles of distorted letters that a customer must type before buying tickets — not with character recognition software, he said, but with humans: “We pay guys in India $2 an hour to type the answers.”
TicketMaster has sued.
The article also impeaches StubHub, eBay’s wholly owned subsidiary that deals in secondhand tickets. When Hannah Montana tickets went on sale at 10:00 a.m., they sold out of TicketMaster by 10:05…then immediately appeared on StubHub. Average original ticket price? About $50. Average sale price on StubHub? $258.