By Deane Barker on October 3, 2007
First-Gen Zune Getting All The New Features: This is How You Treat Your Customers: Wow, Microsoft is getting some good press over this. And Apple — for perhaps the first time in history — looks really bad by comparison.
The first generation 30GB Zune—which 1.2 million of you already purchased—is getting all the new Zune’s features. All. Sure, the new Zune is more of a half step forward than a completely new design. But Microsoft’s done something fantastic here by rewarding first gen buyers with cool new stuff that also happens to be free by software upgrade. And talk about spin— Microsoft just took a middling jump in hardware and turned it into a genuinely good move for loyalists (as well as a PR miracle). Are you paying attention Apple?
But let’s not pat Microsoft on the back too much. They’re the kings of artificially crippling software to differentiate them and maximize profits. Access and Works will only get so good, folks, because there are more profitable products lurking above them.