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Comments
That is just wrong. Think of all the underprivileged kids who don’t have a cell phone, much less an iPhone! ;o)
I can see the entertainment value of something like this, but is there any marketing value to it? Does trashing a $500 iPhone increase their sales by an equal amount?
From Blendtec’s point of view, one iPhone destruction can be seen nationwide and can woo a handful of people who now get the impression of their robust blenders. $500 is cheap advertising than what most companies pay for special exaggerated effects. Agree?
I guess crash-testing cars is a different story…
Peter | July 11, 2007 10:57 AM
So I’m bored, and I changed the URL of the link above, and you get the iPhone video, but with a “TRY THIS AT HOME” title (with a new set of search results) below.
I seriously want one of these blenders. Not really for food, just mostly because I want to try those things at home. I have to agree with Peter on this one. I could have cared less about this company previously, but I am all about this blender now that I see their marketing.
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Comments
That is just wrong. Think of all the underprivileged kids who don’t have a cell phone, much less an iPhone! ;o)
I can see the entertainment value of something like this, but is there any marketing value to it? Does trashing a $500 iPhone increase their sales by an equal amount?
From Blendtec’s point of view, one iPhone destruction can be seen nationwide and can woo a handful of people who now get the impression of their robust blenders. $500 is cheap advertising than what most companies pay for special exaggerated effects. Agree?
I guess crash-testing cars is a different story…
So I’m bored, and I changed the URL of the link above, and you get the iPhone video, but with a “TRY THIS AT HOME” title (with a new set of search results) below.
Website programming rocks!!
http://www.willitblend.com/videos.aspx?type=safe&video=iphone
I seriously want one of these blenders. Not really for food, just mostly because I want to try those things at home. I have to agree with Peter on this one. I could have cared less about this company previously, but I am all about this blender now that I see their marketing.