Nov 11

Will it Blend?

BlendTec apparently makes a heck of a blender, and they apparently have a heck of a marketing department. They’re put together a series of videos called “Will it blend?” where they tried to blend…well, all sorts of stuff. And they usually succeed. They put this out on YouTube:

I gotta get me one of these blenders. They start at $400 and go to $825.

by Deane   November 11, 2006 11:38 AM   |

Comments

by Nathan Schock,   November 12, 2006 11:13 PM  

Those videos have racked up more than 3 million views. Not bad for a marketing campaign that clearly didn't cost much to execute.

by Chris,   November 13, 2006 7:59 AM  

Wow, what an entertaining start to my morning! Thanks for the find.

I also continue to be intrigued by the ever-growing usage of YouTube as a commercial tool. I'd wager it's becoming almost as effective as a 30-second television spot, at a cost of, well, free....

by Peter,   February 25, 2008 11:21 AM  

Hahaha... Little did I know, Starbucks employs Blendtec units to make Frappuchino, a coffee "blend" with fine ice crystals. I saw two units today at the Taipei 101 store.

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