Hell.com is being sold at Web domain name auction: It would be worth buying just so you could have the subdomain “whatthe.”
The Internet domain name Hell.com is scheduled to be sold at a live auction Friday, with organizers expecting bids of more than $1 million, The Wall Street Journal reported.
[…] Moniker, a unit of the brand and marketing company Seevast Corp., is auctioning Hell.com for BAT Flli LLC, a creative think tank whose founder, 57-year-old Kenneth Aronson, registered the name in 1995, the Journal said.
Oh the subdomain possibilities; like "goto" and "hotterthan". Or how about "snowballschancein"?