Jun 9

Whatever 2.0 - It's Getting Out of Hand

We (Deane) has talked about the utter meaninglessness of the term Web 2.0. Tacking “2.0” onto just about anything must be the cutting edge to do.

A few days ago I saw Nissan’s shift_2.0 TV ad. (I can’t find a link to the ad, but here is an article about the marketing campaign.)

I frequently read Mark Cuban’s (NBA Dallas Mavericks owner) blog. With the Mavs in the NBA Finals (which began last night), he is blogging quite frequently, even during breaks in the game. Anyway, in this post he uses “NBA 2.0”.

At some point, there will be some sort of cultural shift with so many uses of Whatever 2.0 that it won’t so cutting edge anymore and the phenomenon will die. Let’s hope that happens soon.

by Noel   June 9, 2006 9:12 AM   |

Comments

by matpe,   June 9, 2006 9:54 AM  

It was the same thing with the suffix "2000" in the late 1990's. As the millennium approached it suddenly disappeared. I wonder why... :-)

by Chris,   June 9, 2006 10:21 AM  

"At some point, there will be some sort of cultural shift with so many uses of Whatever 2.0 that it won?t so cutting edge anymore and the phenomenon will die. Let?s hope that happens soon."

Would that be considered Culture 3.0?

by Adam Kalsey,   June 9, 2006 2:54 PM  

It's Buzzword 2.0

by Brad Rhine,   June 10, 2006 10:40 PM  

Chris, you beat me to it.

by ia,   June 12, 2006 4:21 AM  

How about Stop Web 2.0? I don't know which one's the worst of all.

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