Controversy about our “Web 2.0” service mark: O’Reilly is attempting to own “Web 2.0,” at least when used to describe a conference. I don’t know how I feel about that — I think the term is stupid, but can they really own it?

To protect the brand we’ve established with our two Web 2.0 Conferences, we’re taking steps to register “Web 2.0” as our service mark, for conferences. It’s a pretty standard business practice. Just as O’Reilly couldn’t decide to launch a LinuxWorld conference, other event producers can’t use “Web 2.0 Conference,” the name of our event.

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