Tivo to Highlight Advertising

Jul 18

Tivo to Highlight Advertising

TiVo to encourage viewers to watch commercials: Tivo is trying to play nice with the TV networks by throwing their advertisers a bone.

[Tivo] has announced plans to insert symbols that identify advertisers during commercial breaks, making them more visible even when a customer is fast forwarding through them.

by Deane July 18, 2005 2:20 PM

tags:

Tivo

Comments

by Chris, July 19, 2005 9:27 AM

But how are they storing these long format commercials? Are the stealing my storage space to show me advertisements I don't want?

This could be enough to get me to get rid of my tivo and buy a tv card for my HTPC.

by Frank Rizzo, July 19, 2005 6:10 PM

I smell a lawsuit coming in the works.

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