Mar 22

Ford Fusion Web Site

Ford mines consumers’ wants: This is pretty brilliant. Ford is using a Web site to let people outfit fantasy Fusions — a new sedan coming next year. But they’re not just throwing away the data.

It’s an attempt to more closely align consumer demand with actual production, which often can be difficult.

The company is letting virtual shoppers build their own Fusions on the Web, including pricing options and picking colors. At the end, people are asked to fill out a survey giving their thoughts on what else they’d like to see on the cars.

So if 60% of the people make fake Fusions in the color blue, guess what color the majority of real Fusions will be?

by Deane   March 22, 2005 11:40 AM   |

Comments

by drmthtr,   March 22, 2005 3:12 PM  

Time for all hackers to unite and demand hot pink with 8-track players!

by danielcole,   March 22, 2005 3:44 PM  

Ford's idea and drmthtr's comment are both brilliant

by scooter173,   April 6, 2005 1:40 PM  

What about fake wood?

by Swanny,   May 17, 2005 7:41 PM  

More info on the Fusion can be found at http://www.FusionOwners.com

Add Comment

Want to advertise on this site? Contact FM.
Web Hosting Web hosting, dedicated servers and Web design services
Laser Toner Cartridges UK laser toner, toner cartridges, hp toner, lexmark toner, samsung toner, canon, toner, epson toner, oki toner, kyocera toner, xerox toner, remanufactured toner, compatible toner
Direct TV Deals Free 4 room direct tv deals. no equipment to buy. free fast professional direct tv installation. this is the best direct tv deal available anywhere.
SEO Article Learn from the experts with our SEO article.
rope light Shopping with birddog distributing, inc., gives you access to the lowest prices, the best customer service and the quickest delivery times possible.
Laptop AC Adapter We offer genuine factory direct replacement AC adapters.
Direct TV Best satellite TV deals.
Direct TV Deals Direct TV programming deals are varied and include packages containing from 50 channels up to over 250 channels.
8mm film to DVD Retain family memories with the only frame by frame digital restoration service in the United States for your 8mm film to DVD today
Rubber Stamp Shop for custom self-inking stamps, hand stamps, address stamps, label stamps, check endorsement stamps, check deposit stamps, date stamps, pre inks, pocket stamps, ink and much more!