Wired News: Hovering at Death’s Door: Vmyths.com — a virus-debunking and computer security site around since 1995 — will likely go under because (1) the owner is headed to the Persian Gulf for a military call-up, and (2) he refuses to accept sponsorships from anti-virus or computer security firms.
This guy has 20,000 people on a mailing list, VMyths performs a valulable service that’s integral to a lot of businesses, and it’s one of the most well-respected sites in its genre. I promise that this guy could flip a pay-for-access switch and stay afloat quite nicely.