New Ad Tech Overcomes Ad Blockers: Yeah, this is what we need. Great technology here.

Falk eSolutions AG launched Tuesday a new ad targeting option to automatically detect pop-up blocker software on users’ computers and instantly convert pop-up and pop-under inventory to alternate formats for optimal delivery to those users.

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1. Comment by Mean Dean, April 29, 2004 11:50 am

   This to me sounds like a variant on the once vaunted as “the next best thing since sliced bread but has since fallen out of favor” Shoskele[1], only you get abused if you’re using some for of Ad Blocking[2] not plugged-into Mozilla.

   footnotes: [1] – http://www.clickz.com/experts/media/media_buy/article.php/1479401 [2] – http://adblock.mozdev.org/dev.html

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