Gadgetopia

15 Trends Taking Shape In Logo Design: For those of that don’t know why logos look the way they look, here’s an explanation of where logo design is going and why. Number one of fifteen:

“Two or more droplets caught in the act of merging, usually symbolic of convergence or union: The Cingular logo is a wonderful example. The effect can also be used to express a technical or scientific association. Sometimes these shapes are flat, but other designs have highlights or shadows that give the impression of dimension.”