The Return of Design
Nov 3

The Return of Design

Adding style to substance: A good article on the resurgence of innovative design in product development.

“‘When everything else is commoditized, design is the one area where you can add value,” says Tim Brown, CEO of Ideo, the Palo Alto industrial design studio which has crafted everything from the Palm V handheld to Crest toothpaste tubes that stand up. ‘Technology is just like clothing and automobiles. As the rate of technological change levels off, design becomes even more important.’”

All things being equal, you’ll buy the cooler looking thing. I’m reading Don Norman’s “The Design of Everyday Things” right now, and I’ve come to respect and appreciate the role of design more. If this interests you in the least, Norman has a new book coming out in January 2004, and we posted about it a few weeks ago.

by Deane   November 3, 2003 10:42 PM   |
  tags: 
Don Norman

Add Comment

Want to advertise on this site? Contact FM.
Laser Toner Cartridges UK laser toner, toner cartridges, hp toner, lexmark toner, samsung toner, canon, toner, epson toner, oki toner, kyocera toner, xerox toner, remanufactured toner, compatible toner
Direct TV Deals Free 4 room direct tv deals. no equipment to buy. free fast professional direct tv installation. this is the best direct tv deal available anywhere.
SEO Article Learn from the experts with our SEO article.
rope light Shopping with birddog distributing, inc., gives you access to the lowest prices, the best customer service and the quickest delivery times possible.
Laptop AC Adapter We offer genuine factory direct replacement AC adapters.
Direct TV Best satellite TV deals.
Direct TV Deals Direct TV programming deals are varied and include packages containing from 50 channels up to over 250 channels.
8mm film to DVD Retain family memories with the only frame by frame digital restoration service in the United States for your 8mm film to DVD today
Rubber Stamp Shop for custom self-inking stamps, hand stamps, address stamps, label stamps, check endorsement stamps, check deposit stamps, date stamps, pre inks, pocket stamps, ink and much more!